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Leadership Development

Growth and Member Engagement (G.A.M.E.) Plan

The G.A.M.E. Plan template helps locals to identify key activities, measurable outcomes, and engagement opportunities for local leaders, members and potential members. It will also help the local to develop key timelines and activities to achieve defined goals aligned with DSEA’s 5 Key Strategies for Membership Growth and Engagement.
Published: March 2025

The G.A.M.E. Plan template helps locals to identify key activities, measurable outcomes, and engagement opportunities for local leaders, members and potential members. It will also help the local to develop key timelines and activities to achieve defined goals aligned with DSEA’s 5 Key Strategies for Membership Growth and Engagement. For more information about the 5 Key Strategies check out the DSEA Local Association Guide to Membership and Engagement at [insert file link here].

A “Five Star” G.A.M.E. Plan would include the following:

  • A data-based recruitment goal (CIVIS and the DSEA Data sheets – Tool 1)
  • A year-round recruitment goal
  • At least 2 Key Strategy Growth Goals
  • Use of the YRO Survey Card for collection of data from members and potential members

Local associations are encouraged work with their UniServ Director to complete and submit a G.A.M.E. Plan. Copies of the plan should also be emailed to Kathy Dulis, Director of Professional and Leadership Development ([email protected]). This will allow DSEA to identify opportunities for programmatic support to assist with the implementation of the plan's activities.

Grant information: In addition to receiving programmatic support, local associations may also apply for G.A.M.E. Plan grants. Applications will be accepted on rolling basis and must be submitted by local president.    Grants requests must support the activities within the G.A.M.E. plan and connect to a goal aligned with one of the 5 Key Strategies. Grants can be submitted using the following link: NEA Game Plan Form.

For more information on G.A.M.E. Plans and G.A.M.E. Plan grants, contact Kathy Dulis at [email protected].

[Insert link to PDF of GAME Plan template from Word doc]
 

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